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WE UNCOVER WHAT MAKES AN ORGANISATION IRREPLACEABLE AND BUILD A BRAND AROUND IT — THROUGH STRATEGY & DESIGN, FROM THE FIRST QUESTION TO THE LAST DETAIL. FOR ORGANISATIONS, PLACES AND BRANDS READY TO BE SEEN. READ MOREMORE MORE MORE MORE

INTERNATIONALLY EXPERIENCED. BASED IN FRANKFURT AND SYDNEY.

SELECTED WORK / ALLALL ALL ALL

McGrath — branding agency Sydney Frankfurt | Toben Studio McGrath — branding agency Sydney Frankfurt | Toben Studio

McGrath — Reclaiming the real estate lead

Gowings Bar & Grill — brand identity agency Sydney | Toben Studio Gowings Bar & Grill — brand identity agency Sydney | Toben Studio

Gowings — Putting a Sydney icon back on the map

The Fantauzzo — branding and design studio Sydney | Toben The Fantauzzo — branding and design studio Sydney | Toben

The Fantauzzo — Transforming art into a hotel experience

Central Element — brand design agency Sydney | Toben Studio Central Element — brand design agency Sydney | Toben Studio

Central Element — Maturing a premium contextual developer

Over 40 international awards and recognitions.



“We approached Toben to help launch McGrath into the next era of the business with a complete brand refresh. Toben has expertly navigated a complex terrain of stakeholders, and created a clear and exciting new brand vision and expression that resonates strongly internally, across franchisees, and customers. The new brand firmly reclaims McGrath’s leadership position.”

Rachel Maher, Head of Marketing, McGrath